Marius Jovaiša became quite well known after releasing his photo album “Unseen Lithuania” a couple of years ago. This book is said to be one of the best gifts for anyone who is already in love with Lithuania, or for those who have never seen the beauty of the country.

Recently Marius Jovaiša has come up with a new project – a trademark for Lithuania as the heart of the Baltics. While presenting his book around the world he noticed that further from Europe Lithuania is not well known. Jovaiša believes that the best solution to this problem is to stand apart from better know Baltic region. He hopes that his idea will get public attention and they will start using this trademark in their email signatures, power point presentations, business cards and any other communication.

Marius Jovaiša has established a public enterprise – a not for profit organization “Lithuania – heart of the Baltics”. It will develop the brand and spread it both in Lithuania and abroad.